L’Oreal: the brand
When you think about the name L'Oreal, you may think of luxurious beauty products and excellent results, but what do you know about the brand? For more than a hundred years now, L'Oreal has been one of the top brands when it comes to beauty product that live up to their reputation, and whether you are considering what they can do for you, or you are in a place where want to make sure that you know more about the companies that you love, there are definitely a few things that stand out. Take some time to learn some more about this company and the products that it stands for.
The company essentially got its start in 1907 when a French chemist by the name of Eugene Schueller created an impressive new hair-color formula. He called it Auréole, and it was formulated and created by one man who then sold it to the Parisian hairdressers. At the time and to some extent, up to the present day, Paris had a reputation for being the cutting edge of beauty and fashion and Schueller's work was quickly praised as being quite good. Less than two years later, Schueller would go on to register his company under the name, "Safe Hair Dye Company of France,” which would eventually grow to become known as L'Oreal.
It is also interesting to see that L'Oreal, in its early years, definitely had some political issues that it felt very strongly about. Through out the company's first few years, Schueller was heavily involved with La Cagoule, which was a very anti-communist, fascist-leaning organization. After World War II, the company would go on to employ several members of this group after World War II. For quite a while, Schueller himself provided the group with a certain amount of financial support and meetings for it were held at L'Oreal headquarters. The company has made changes to its structure in response to critism. These change do appear to have improved things, however divisions of the company continue to court controvesy attract severe and public censure .
Over the years, L'Oreal as a company has grown substantially. Though it got its start with good, reliable hair color, it soon realized that there was a future to be had in other cleansing and beauty care products. From a start during the twenties that saw the company with three full-time chemists, it only took thirty years for it to grow to more than 100 chemists. Thirty years after that, the number climbed to a thousand, and today, it boasts a research staff that has more than 2,000 members. The name is known all over the world, and there are five research and development centers scattered all over the world. Two are in located in France, one in Japan, one in China, and one in the United States, with an additional facility in the United States being planned.
When you are looking at L'Oreal products, you'll find that there is very little that it does not produce in terms of beauty products. Under the name L'Oreal, they market more than fifty brands and several thousand different products. Whether you are looking for fragrances, body care products, hair color, styling aids or something different, you'll find that they have what you are looking for!